Heather Neisworth

Internal Communications, Engagement, and Innovation

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  • Beauty and Makeup,  Technology

    TSA-Approved Beauty Vending Machines

    November 22, 2014 /

    It is possible to get beautiful ‘on the go’ with innovative TSA-Approved beauty vending machines that can be found in airports around the world. I recently encountered the Benefit beauty vending machine on a recent trip to New York City and was thoroughly impressed with the selection and the ease of convenience. The Benefit Glam Up and Away Kiosk offers travel size TSA-friendly products so any lipstick, foundation or Mascara purchased can easily go onto the plane and passes all TSA size requirements. As I like to feature the latest developments in the world of beauty, technology and commerce, such as the Kate Spade Interactive Store in NYC, the Benefit beauty kiosk is a…

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    Heather Neisworth 0 Comments

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  • Beauty and Makeup,  Fashion and Style

    Top Spring 2014 Beauty Trends from New York Fashion Week

    September 30, 2013 /

    Spring 2014 Beauty Trends Casual Buns and Low Ponytails Rejoice the low Ponytail is back in all forms: messy, sleek, wavy and everything in between.  Seen at the Zang Toi, Honor and Jason Wu shows this timeless classic is now ready to gain the respect it deserves and women everywhere can rejoice at the simplicity of the look. Orange Lips Orange is the next big color and it showed up on the runways on lips in electric hues as spotted at Rag and Bone, DKNY and at Dennis Basso. No Makeup Many designers went so beauty basic the makeup wasn’t there.  To achieve this look you just need some moisturizer…

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  • Fashion and Style,  Social Media,  Technology

    Nordstrom Monitors Customers Cell Phones to See Their In-Store Shopping Behavior

    September 6, 2013 /

    Technology is taking a larger role in shopping as last fall giant retailer Nordstrom admitted to installing a new technology in stores to monitor customers cell phones to see their in-store shopping behavior. Ironically, this trend was shown in a more open way in which Kate Spade recently launched a Virtual Store in New York City that was widely popular and required shoppers to use their cell phones to make purchases; while other retailers like Family Dollar, and specialty stores like Benetton and Warby Parker use tracking technology inside the stores. Motivated to find similar information the online giant Amazon obtains when a customer browses through the site; Nordstrom installed a system in…

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  • Fashion and Style,  Technology

    Kate Spade opens virtual stores

    June 28, 2013 /

    Kate Spade is embracing Web 2.0 by opening digital storefronts and offering 24-hour delivery in New York City to launch the new Saturday collection of clothes and accessories. Capitalizing on mobile shopping trends, the virtual stores have no inventory and no store associates on site. This experiment will begin to redefine the shopping experience and directly responds to consumer needs to purchase items ‘on demand’.  The four shoppable interactive windows, created in partnership with eBay, are being placed in formerly vacant retail stores and contain clothing and accessories in the window. The colorful windows allow people passing to casually window shop. If something catches their eye, a large touch-screen displays the…

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