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Sephora launches Pinterest inspired Social Shopping Platform called ‘Beauty Board’
Sephora has launched a new online beauty shopping platform called ‘Beauty Board‘ which captures a Pinterest experience combined with Instagram-like pictures to create a new social shopping experience. On the site users can share their own beauty looks with a photo, offer personal tips and tricks and can tag specific products used to create the look. Each noted beauty product can be viewed and purchased online at Sephora.com, Sephora’s mobile site and via its iPhone, and Android apps. Pictures can also be shared on Facebook, Pinterest, Twitter, and Google+. Users can filter content areas based upon interest such as: Photos by Sephora (featuring looks by the staff at different Sephora stores), Makeup, Eyes, Lips,…
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Get your own pair of Google Glass for one day only
Are you always on the forefront of style, fashion and technology? If so your lucky day will arrive on Tuesday, April 15 when Google will make sales of Google Glass available to everyone in the United States for $1,500.00. This special sale is the first time the tech device is available to the general public; previously only Google “Explorers” or “early adopters” or developers could make a purchase. The sale starts at 9 a.m. ET on April 15 and any individual making a first time purchase will receive a free frames or sunglasses but supply is limited. Google Glass has been making news headlines most recently with a partnership with Luxottica, an…
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Google partners with Luxottica to market prescription Google Glasses
Google Glass is evolving as plans have been announced to partner with Luxottica to market prescription Google Glasses to a mass market. Luxottica, an Italian Brand best known for Ray-Ban and Oakley brands and licensing agreements with the likes of Prada, Chanel, Dolce & Gabbana and Coach will market the Glass collection in 2015. Currently, Glass, which costs more than $1,500, is only available to select few through Google’s Explorer Program. Google Glass has faced controversy as wearers can take photos and videos without the consent of those around them and many bars have already banned Google Glass. Since Glass gives everyone the opportunity to have their picture taken, anytime, anywhere here are some…
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Unlock the Keys to Improved Social Media Profiles
Your social media profile picture is key to establishing your perfect reputation. Whether you profile picture is serious, studious, fun, or simply lounging at a favorite vacation spot the look is all up to you; but to ensure your photo looks great it’s important to know the guidelines for sizes for each site. Facebook Facebook profile photos automatically are cropped into a square so begin by using a photo that is already in this size. Your photo is important since it is seen next to your posts and comments; and is displayed at 160 x 160 pixels, but the image you upload must have minimum measurements of 180 x 180 pixels.…
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Keep Your Face Out of Google Ads
If you use Google, the tech giant has made changes to its privacy policy with a program called Google Ads which takes things you’ve liked, +1’s and other activity around the web and can use your name and face in advertisements for those items that can show up in other people’s Google search queries. Now, I find this idea unsettling but Google did provide a warning at the top of your Gmail or Chrome about the change; although you may have easily missed it. And if you are like me the idea of advertising a product without your consent, let alone compensation is quite unsettling and a violation of privacy…
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Google Returns to In-Depth Search Results
Today writing good copy for your online publication or blog just isn’t enough; for you need to know if you content is being found online. How your content is found is determined by how search engines like Google index your content online, so it often doesn’t matter how ‘informative’ or ‘witty’ your prose can be; if search engines don’t find you by your SEO your content may be lost in a virtual sea of big data. (In fact if you want to unleash your inner geek see Google’s own description of how Search works.) Google is quietly acknowledging this situation by publically acknowledging that “10% of all users’ daily information requests require…
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Burberry launches the virtual Kiss Campaign
Luxury brand Burberry looks to captivate and capture the digital marketplace with the new Kisses Campaign that allows you to send a ‘virtual’ kiss-sealed letter anywhere in the world. This social media marketing promotion, powered by Google, is in direct response to recent trends indicating apparel is the fastest-growing shopping category online; and reflects how the new consumer is choosing to shop online rather than in a store. Previously luxury brands saw the Internet as a discount shopping experience and avoided the Internet; but with shoppers flocking online brands such as Chanel, Calvin Klein, and Louis Vuitton are embracing social media and have found large followers on their Youtube channels.…
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Top Google reader alternatives
Google reader is no longer in existence, and if you are like me, you may be scrambling to find a new way to read all of your favorite news sites and blogs. With a little imagination and review you can find a new replacement. Some top choices are Feedly which can pull your Google Reader feeds straight into it, while maintaining a similar look and feel of the interface. Newsblur (which requires a cost of $24.00 a year), Bloglovin, Netvibes and Digg Reader. If you enjoy a more visual, picture heavy readout of the news Flipboard and Zite may be good choices. An important decision point to consider is an option…
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Get ready for your close-up with Google Glass
The era of Google Glass is upon us and ready or not it will be arriving to your world sooner or later. So how do you prepare for Google Glass? Well, if you are one of those who Tweeted what they would do with Google glass at #ifihadglass you may just be one of the lucky Beta testers. If you didn’t compete in this contest you still need to know a few things about Google Glass. Google Glass will contain apps similar to those found on a mobile/tablet device and the first round of applications that will work on Glass include: Gmail, Evernote, Path and the New York Times. The New…
